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Sleep Apnea: Let’s Face It! is a campaign to shatter stereotypes and showcase real faces of people living with sleep apnea. Launched by Project Sleep during Sleep Apnea Education Week (April 18-26, 2025), Sleep Apnea: Let Face It! empowers individuals to learn more about sleep apnea, take action, and find community and support.

To kick off the campaign, Project Sleep brought together people living with sleep apnea to share their powerful stories. Now, you’re invited to participate and spread the word. People with sleep apnea, supporters, clinicians, researchers, and community members are encouraged to raise awareness and share your connection to the cause.

“There’s more than one way to treat sleep apnea.”

– Dr. Christopher Allen
Pediatric Neurologist & Sleep Specialist

“There’s more than one way to treat sleep apnea.”

– Dr. Christopher Allen
Pediatric Neurologist & Sleep Specialist

“I felt like I had not slept every morning when I woke up.”

– Kristen Cascio
Clinical Social Worker

“I felt like I had not slept every morning when I woke up.”

– Kristen Cascio
Clinical Social Worker

“Both of us are sleeping much better with treatment.”

– Chuck and Sandra Watson
Navy Veteran and Retired Accounting Manager

“Both of us are sleeping much better with treatment.”

– Chuck and Sandra Watson
Navy Veteran and Retired Accounting Manager

“The diagnosis took a while because I didn’t have access to proper health insurance.”

– Edgar Castro Tello
Sustainability & Waste Reduction Management

“The diagnosis took a while because I didn’t have access to proper health insurance.”

– Edgar Castro Tello
Sustainability & Waste Reduction Management

“I thought I slept fine. When I finally did get rest, there’s a big difference.”

– Geoff Eade
Registered Sleep Technologist

“I thought I slept fine. When I finally did get rest, there’s a big difference.”

– Geoff Eade
Registered Sleep Technologist

“It took me 10 years to get a diagnosis.”

– Emma Cooksey
Mom and Patient Advocate

“It took me 10 years to get a diagnosis.”

– Emma Cooksey
Mom and Patient Advocate

Join the Campaign!

Get your official Sleep Apnea: Let’s Face It! shirts for the whole family! Whether you’re living with sleep apnea, supporting a loved one, or raising awareness, we hope you’ll wear your shirt loud and proud.

This campaign is all about showing real faces of people living with sleep apnea and the community standing beside them. To show your support, download and print our sign, strike a pose holding it, and snap a photo!

This campaign is all about showing real faces of people living with sleep apnea and the community standing beside them. To show your support, download and print our sign, strike a pose holding it, and snap a photo!

Post your photo on social media and let us know why you’re all in for Sleep Apnea: Let’s Face It! Whether you live with sleep apnea or support someone who does, we’d love to hear your story! Make sure to use the hashtag #SleepApneaLetsFaceIt and tag @project_sleep.

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About Sleep Apnea

Sleep apnea is a chronic health condition where people repeatedly stop breathing during sleep, affecting an estimated 20% of adults in the US, about 54 million Americans. The difficulty breathing during sleep could be caused by the airway closing (obstructive sleep apnea) or, less commonly, by the brain not sending the signal to breathe (central sleep apnea). Sleep apnea keeps people from falling into the deep sleep that the body needs, and puts a strain on long-term health.

Learn More About Sleep Apnea

The Sleep Apnea Squad educational series covers a wide variety of topics to help people living with sleep apnea and their loved ones navigate both the medical journey and the social experience. Hosted by Emma Cooksey, this series includes live events, educational videos, PDF toolkits, and podcasts.

No matter which stage of your sleep apnea journey you find yourself at, we have resources! 

Project Sleep is launching its “Sleep Apnea: Let’s Face It” campaign during Sleep Apnea Education Week to shatter sleep apnea stereotypes and show the real faces of people living with sleep apnea. To launch Sleep Apnea: Let’s Face It!” Project Sleep brought together people living with sleep apnea from across the United States to share their powerful stories. 

Together, we can face the reality of living with sleep apnea, reduce delays in diagnosis, and encourage more people to get the testing, diagnosis, and treatment they need.

#SleepApneaLetsFaceIt

Project Sleep’s Sleep Apnea Education and Awareness Program is generously funded by donors like you and by sponsors including: