Press Kit: Honda’s Narcolepsy PSA

Bad Narcolepsy Joke Turns Honda into Awareness Partner

Honda Motor Co. has released a public service announcement (PSA) about the sleep disorder narcolepsy (view below).  The PSA will begin airing on television starting November 6th, 2014. In June, Project Sleep’s Founder, Julie Flygare, led a Change.org petition requesting Honda pull a commercial featuring an offensive stereotype about the disorder. After quickly removing the ad and issuing an apology to the narcolepsy community, Honda offered to work with Julie and Project Sleep to create the PSA.

TRANSCRIPT: Everyday the world rises, but for those with narcolepsy, sleeping at night can be difficult and staying awake during the day is sometimes 
impossible.  Narcolepsy affects 3 million people. Terrifying hallucinations can be confused with reality and emotions like laughter can lead to knee 
buckle or collapse.  Do you rise when the world does or does your body tell you something else?  I'm Julie Flygare and you're not alone with narcolepsy.
 -Julie Flygare, Narcolepsy Spokesperson www.project-sleep.com

More Information

Interview Contacts

Julie Flygare, JD
Narcolepsy spokesperson & Founder of Project Sleep
email: julie@project-sleep.com
phone: (323) 577-8923

Sairam Parthasarathy, MD
Director of the Center for Sleep Disorders
& Associate Professor of Medicine at the University of Arizona
coordinator: Jean Spinelli, Office of Public Affairs
email: jspinell@email.arizona.edu
phone: (520) 626-2531

Photos and Logo

These images may be used in news or blog pieces concerning the PSA with the attribution “project-sleep.com”

Narcolepsy spokesperson and Project Sleep founder Julie Flygare filming on-camera segment for Honda's narcolepsy PSA
Narcolepsy spokesperson and Project Sleep founder Julie Flygare films on-camera segment for Honda’s narcolepsy PSA (JPEG)

Narcolepsy spokesperson and Project Sleep founder Julie Flygare records voice-over for Honda's narcolepsy PSA (JPEG)
Narcolepsy spokesperson and Project Sleep founder Julie Flygare records voice-over for Honda’s narcolepsy PSA (JPEG)

Project Sleep Logo 600 x 400 (JPEG)
Project Sleep Logo 600 x 400 (JPEG)

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